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Behind the curve: The story of BBC Two’s first rebrand in 25 years

Katherina Tudball

Creative Director at Superunion London

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Katherina Tudball, Creative Director at Superunion, discusses story behind the design process of BBC Two’s new identity. With detail on the journey from concept to animation, revealing everything that happened along the way – from the ideas that didn’t make it, to the creation of the ones that did, and the complexities and joys of collaboration.

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