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Talk – Graphic

Behind the curve: The story of BBC Two’s first rebrand in 25 years

  • Katherina Tudball

    Superunion London



BCU Parkside - P350



Katherina Tudball, Creative Director at Superunion, discusses story behind the design process of BBC Two’s new identity. With detail on the journey from concept to animation, revealing everything that happened along the way – from the ideas that didn’t make it, to the creation of the ones that did, and the complexities and joys of collaboration.


Katherina Tudball

Creative Director at Superunion London

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Creative Director at Superunion London

Kath is a Creative Director with over 15 years’ experience creating brands for some of the world’s most prominent organisations. With a passion for design that delivers a positive social impact, she has worked on numerous projects in the arts, culture, education and non-profit sectors, at johnson banks, The Partners, and now Superunion.

Her recent work for Shakespeare’s Globe took home two Silver Cannes Lions at last year’s festival. She has also been widely recognised and awarded by organisations such as Art Directors Club, Brand New, Brand Impact, Clio, Creative Review, D&AD, Design Week, Drum, Fast Company and New York Festivals.

In 2018 she worked in collaboration with BBC Creative and a host of animation talent to create BBC Two’s first rebrand for over 20 years.

Kath’s passionate advocacy for diversity in creativity has been recognised by D&AD’s members, who elected her to the Board of Trustees in 2016. She is a regular design judge for schemes including D&AD professional and New Blood awards.

A graduate of Central Saint Martins, Kath has a keen interest in design education, leading Superunion’s partnership with D&AD New Blood Academy that promotes emerging creative talent. She is a regular visiting lecturer and speaker, and has recently completed four years as external examiner for the Graphic Design and Illustration degree course at the Cass School, London Metropolitan University.


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BCU Parkside - P350

P350 is a lecture theatre located on the 3rd floor of BCU Parkside. Entry is gated but will be open, if you have any issues find a volunteer or member of staff and they will be able to guide you.

The BCU City Centre Campus is a multi-million pound centre of excellence in the heart of Birmingham’s Eastside development. It is made up of four buildings: Millennium Point, The Joseph Priestley Building, The Parkside Building and The Curzon Building.

The Parkside Building is the home to our Faculty of Arts, Design and Media.

The City Centre Campus supports the creative industries, business engagement, applied innovation and cultural excellence.

With over 5,500 of our 24,000 students enrolled on courses in music, theatre, writing, media, digital technology, art, design, jewellery and architecture, Birmingham City University is one of Britain’s leading providers of talented professionals to the cultural and creative industries.

The vast majority of these students are part of the Faculty of Arts, Design and Media – the driving force behind the creative provision at Birmingham City University.

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Birmingham City University – Parkside Building,
Cardigan Street,
Birmingham, UK

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