Katherina Tudball, Creative Director at Superunion, discusses story behind the design process of BBC Two’s new identity. With detail on the journey from concept to animation, revealing everything that happened along the way – from the ideas that didn’t make it, to the creation of the ones that did, and the complexities and joys of collaboration.
Creative Director at Superunion London
Kath is a Creative Director with over 15 years’ experience creating brands for some of the world’s most prominent organisations. With a passion for design that delivers a positive social impact, she has worked on numerous projects in the arts, culture, education and non-profit sectors, at johnson banks, The Partners, and now Superunion.
Her recent work for Shakespeare’s Globe took home two Silver Cannes Lions at last year’s festival. She has also been widely recognised and awarded by organisations such as Art Directors Club, Brand New, Brand Impact, Clio, Creative Review, D&AD, Design Week, Drum, Fast Company and New York Festivals.
In 2018 she worked in collaboration with BBC Creative and a host of animation talent to create BBC Two’s first rebrand for over 20 years.
Kath’s passionate advocacy for diversity in creativity has been recognised by D&AD’s members, who elected her to the Board of Trustees in 2016. She is a regular design judge for schemes including D&AD professional and New Blood awards.
A graduate of Central Saint Martins, Kath has a keen interest in design education, leading Superunion’s partnership with D&AD New Blood Academy that promotes emerging creative talent. She is a regular visiting lecturer and speaker, and has recently completed four years as external examiner for the Graphic Design and Illustration degree course at the Cass School, London Metropolitan University.