
Behind the curve: The story of BBC Two’s first rebrand in 25 years
Katherina Tudball
Creative Director at Superunion London
Katherina Tudball, Creative Director at Superunion, discusses story behind the design process of BBC Two’s new identity. With detail on the journey from concept to animation, revealing everything that happened along the way – from the ideas that didn’t make it, to the creation of the ones that did, and the complexities and joys of collaboration.
Speakers

Katherina Tudball
Creative Director at Superunion London
Kath is a Creative Director with over 15 years’ experience creating brands for some of the world’s most prominent organisations. With a passion for design that delivers a positive social impact, she has worked on numerous projects in the arts, culture, education and non-profit sectors, at johnson banks, The Partners, and now Superunion.



