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Talk – Graphic

The first draft of anything is shit

  • Alice Tonge




BCU Parkside - P350



Alice Tonge is 4creative’s first female creative leader. She will share a series of methods she uses to create and craft bigger, better, more beautiful ideas. Amongst other projects, she will share her experience working on the 2016 Paralympics campaign ‘We’re the Superhumans’, which won two D&AD black pencils.


Alice Tonge

Head of 4creative, Channel 4

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Head of 4creative, Channel 4

Alice is the first female head of 4creative, Channel 4’s in-house agency. Her mission at 4creative is to create big, beautiful, culturally potent work for Channel 4. Most recent examples of this is the Rio Paralympics campaign ‘We’re The Superhumans’, which was a big all singing celebration of super-ability, involving 140 incredible disabled stars. The campaign won 2 x D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid as well as becoming part of the national curriculum in UK schools.


Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor

BCU Parkside - P350

P350 is a lecture theatre located on the 3rd floor of BCU Parkside. Entry is gated but will be open, if you have any issues find a volunteer or member of staff and they will be able to guide you.

The BCU City Centre Campus is a multi-million pound centre of excellence in the heart of Birmingham’s Eastside development. It is made up of four buildings: Millennium Point, The Joseph Priestley Building, The Parkside Building and The Curzon Building.

The Parkside Building is the home to our Faculty of Arts, Design and Media.

The City Centre Campus supports the creative industries, business engagement, applied innovation and cultural excellence.

With over 5,500 of our 24,000 students enrolled on courses in music, theatre, writing, media, digital technology, art, design, jewellery and architecture, Birmingham City University is one of Britain’s leading providers of talented professionals to the cultural and creative industries.

The vast majority of these students are part of the Faculty of Arts, Design and Media – the driving force behind the creative provision at Birmingham City University.

  • Shop
  • Nearby Parking
  • Wheelchair Access
  • Toilets
  • Accessible Toilets

Birmingham City University – Parkside Building,
Cardigan Street,
Birmingham, UK

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