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The first draft of anything is shit

Alice Tonge

Head of 4creative, Channel 4

BCU Parkside - P350
11am – 11:40am

Alice Tonge is 4creative’s first female creative leader. She will share a series of methods she uses to create and craft bigger, better, more beautiful ideas. Amongst other projects, she will share her experience working on the 2016 Paralympics campaign ‘We’re the Superhumans’, which won two D&AD black pencils.

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