Branding Worlds: Designing Awesome Brands for Videogames

Working as a graphic designer in the games industry is… a bit different: the highest highs (a game launching after years of work), the lowest lows (a project being cancelled after years of work), and everything in between.

Drawing on his experience working at PlayStation Studios Creative, the in-house agency within PlayStation Studios, Matt will discuss processes, nuances and quirks of designing branding for games, and how this differs from working within other industries. He will use case studies from past PlayStation and personal projects to illustrate the creative process behind working with the world’s best game developers.