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Talk – Digital

Why designers will be the CEO’s of the future

  • Jacob Dutton




The Old Library



In this incredible talk, Jacob Dutton, MD of Innovation at world’s most effective creative network, McCann Worldgroup, argues that the world's biggest corporations, their consultants and agencies need designers more than ever. Not to improve the exterior of business but to fundamentally reshape their interior by rethinking the design of organisations, their underlying business models and products that they produce.

If design folk can recognise the inherent value they bring by being able to make sense of the complex, they will sit at the top table and develop the simplified org structures, operating models, products and services of tomorrow. The only way they can do that is by making a conscious shift away from focusing on the appearance of companies and rethinking their very form and nature.


Jacob Dutton

Managing Director McCann iO

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Managing Director McCann iO

Jacob leads innovation inside the world’s most effective agency network, McCann Worldgroup. He is also a writer and speaker on experience design, product development and business transformation. With over ten years worth of experience in helping global organisations such as Hilton, General Motors and the BBC to innovate, Jacob believes that fundamental changes in customers, competitors and technology are a massive opportunity for (rather than just a threat to) big companies.


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the old libary, custard factory birmingham

The Old Library

Located at The Custard Factory, in the heart of Digbeth, Birmingham’s Creative Quarter, The Old Library is a truly unique space. The original library first opened as one of Birmingham’s five free libraries in 1866, and it is now the only one still standing. The library’s doors closed to the public in 1940 and remained closed until 1990. Many of the Victorian period features have been recently restored, including vaulted ceilings and iconic arch windows – making the interior light and airy, and flooded with natural daylight.

The Old Library is easily reached by public transport, car, or about 10 minutes walk from Birmingham city centre.

  • Nearby Parking
  • Wheelchair Access
  • Access Seating Available
  • Toilets

The Old Library,
Gibb Street,
Birmingham, UK

Map / Website

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