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The TypoCircle presents Typographic Truthiness

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Words have power. But the way in which those words are presented has more power than you might expect. Can a choice of typeface turn fiction into fact, influence an emotion, or revive a brand?

The TypoCircle presents 'Typographic Truthiness', a workshop led by advertising creative director and designer, Louise Sloper, alongside Studio Sutherl&’s founder, Jim Sutherland. We will explore the psychological powers of typographic persuasion in advertising, with playful, hands-on exercises based around the eye-opening Errol Morris/New York Times typeface experiment. Can one particular typeface command more gravitas than another? Comic Sans vs Baskerville… bring it on!

Expect paper, scissors, glue and pens – with lots of example projects and case studies thrown in to get you inspired. All analogue, no computers. See you there.

Hosts

Jim Sutherland

Founder Studio Sutherl&

Jim Sutherland founded Studio Sutherl& based on creative collaborations. He is currently working (and playing) on a new sustainable jean project, a bike company, a bouncy chair company, a Human Atlas of LA, the identity for Woburn Abbey, and a book about small elephants. He is a Professor in Design at Norwich University of the Arts and Vice Chair of the Typographic Circle. He runs regular work(&play)shops. He has judged D&AD, Design Week, and Creative Review. He has won 97 D&AD pencils. He loves design.

Louise Sloper

TypoCircle

Louise Sloper is an awarded Creative Director and Graphic Designer, consulting, designing and writing for advertising, branding and social content, alongside her role as TypoCircle Vice-Chair. Her work was featured in last year's London Design Festival, as one of the invited artists to create a flag for Bankside. A craft-orientated, experienced creative leader, with a love for typography and a curiosity for integrating emerging technology in design and brand storytelling, she is currently launching a new design venture, 'Here.We.Go.', and working on a travel documentary series. Louise is the former Head of Art at ad agency BMB, working with Trevor Beattie and the executive team, managing Design Department whilst overseeing and inspiring the Creative Department’s visual art direction across all platforms (social, print, moving image, digital, and experiential). Prior to BMB, Louise was Head of Art and Design at CHI&Partners, leading a team of ad, digital and brand designers, and 3D artists. And before that, she was Design Director at BETC, helping to grow the startup from a core team of six, winning the global Bacardi and Diet Coke accounts, and creating the 'Campaign Hall of Fame' winning work for Cockburn's. She's worked at BBH, WCRS, M&C Saatchi and JWT, cross-pollinating her ad experience with graphic design as a branding consultant for clients such as Innocent, the Natural History Museum and British Gas. Louise has judged on many creative panels, including the D&AD Professional awards (Chair/Black Pencils), Next (Mentor) and New Blood (Jury President), as well as Creative Circle Gold, Kinsale (Jury President, awarding the first Design Grand Prix), LeBook and DesignWeek. She was named in The Drum's Designerati (Top 100 UK design influencers), was made a 2018 Pitch 100 Superwoman, and regularly contributes in press including Campaign and ComputerArts. Keen to inspire the next generation of creatives, alongside guest lecturing she founded TypoCircle ‘Generate’. In October 2018, she ran a 3-day festival for emerging talent with a diverse educational programme of workshops and Q&As, supported by leading industry names.

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