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Workshop – Graphic

The TypoCircle presents Typographic Truthiness

  • Jim Sutherland

    Studio Sutherl&

  • Louise Sloper




BCU Curzon - The Hive



Words have power. But the way in which those words are presented has more power than you might expect. Can a choice of typeface turn fiction into fact, influence an emotion, or revive a brand?

The TypoCircle presents 'Typographic Truthiness', a workshop led by advertising creative director and designer, Louise Sloper, alongside Studio Sutherl&’s founder, Jim Sutherland. We will explore the psychological powers of typographic persuasion in advertising, with playful, hands-on exercises based around the eye-opening Errol Morris/New York Times typeface experiment. Can one particular typeface command more gravitas than another? Comic Sans vs Baskerville… bring it on!

Expect paper, scissors, glue and pens – with lots of example projects and case studies thrown in to get you inspired. All analogue, no computers. See you there.


Jim Sutherland

Founder Studio Sutherl&

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Founder Studio Sutherl&

In 2001 Jim co-founded Hat-trick Design, consistently one of the top three most awarded design agencies in the UK (and number one in 2011). He left in 2014 to set up Studio Sutherl&. He has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has designed over 50 stamps to date for Royal Mail including the Agatha Christie set in 2016. Awards include 82 projects in D&AD (the foremost design and advertising competition in the world), with eight nominations and four yellow pencils: and 37 nominations in the Design Week Awards – twice Best in Show. He has judged D&AD eight times (as Foreman of the Branding Jury in 2016), as well as the Design Week, Loeries (SA), Kinsale, Roses, ADNC and Fresh Award schemes.

He is a visiting Professor in Design at Norwich University of the Arts, and has given lectures at many UK universities. He was on the D&AD Executive board from 2009 to 2012 and a governor at Norwich School of Art between 2010 and 2014. He is on the board of The Typographic Circle.

He has published several books, including a children’s book Hide&Eek!, which won a yellow pencil at D&AD in 2014 and Eeormoo? published this year. Studio Sutherl& was the most awarded design studio at D&AD in 2017, and recently came number one in the Computer Arts UK studio rankings.

Louise Sloper


More info




Louise Sloper is an awarded Creative Director and Graphic Designer, consulting, designing and writing for advertising, branding and social content, alongside her role as TypoCircle Vice-Chair. Her work was featured in last year’s London Design Festival, as one of the invited artists to create a flag for Bankside. A craft-orientated, experienced creative leader, with a love for typography and a curiosity for integrating emerging technology in design and brand storytelling, she is currently launching a new design venture, ‘Here.We.Go.’, and working on a travel documentary series.

Louise is the former Head of Art at ad agency BMB, working with Trevor Beattie and the executive team, managing Design Department whilst overseeing and inspiring the Creative Department’s visual art direction across all platforms (social, print, moving image, digital, and experiential). Prior to BMB, Louise was Head of Art and Design at CHI&Partners, leading a team of ad, digital and brand designers, and 3D artists. And before that, she was Design Director at BETC, helping to grow the startup from a core team of six, winning the global Bacardi and Diet Coke accounts, and creating the ‘Campaign Hall of Fame’ winning work for Cockburn’s. She’s worked at BBH, WCRS, M&C Saatchi and JWT, cross-pollinating her ad experience with graphic design as a branding consultant for clients such as Innocent, the Natural History Museum and British Gas.

Louise has judged on many creative panels, including the D&AD Professional awards (Chair/Black Pencils), Next (Mentor) and New Blood (Jury President), as well as Creative Circle Gold, Kinsale (Jury President, awarding the first Design Grand Prix), LeBook and DesignWeek. She was named in The Drum’s Designerati (Top 100 UK design influencers), was made a 2018 Pitch 100 Superwoman, and regularly contributes in press including Campaign and ComputerArts. Keen to inspire the next generation of creatives, alongside guest lecturing she founded TypoCircle ‘Generate’. In October 2018, she ran a 3-day festival for emerging talent with a diverse educational programme of workshops and Q&As, supported by leading industry names.


Graphic District Sponsor
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Graphic District Sponsor

BCU Curzon - The Hive

The Hive space is a lecture room located inside BCU Curzon, please ask a volunteer or member of staff to guide you to the correct location.

The Curzon Building — a state-of-the-art addition to our City Centre Campus — is now open and is home to our Business, English, Law and Social Sciences students.

The 24,300m² Curzon Building, which is the second phase of our City Centre Campus expansion, provides a student support hub as well as a new library, teaching and IT space, plus other student-facing facilities.

The construction of The Curzon Building also saw the complete restoration of a Victorian pub, The Eagle and Ball, which offers a unique new home to the Students Union. The Eagle and Ball pub was built between 1840 and 1850 and was known as The Moby Dick when it closed in 2007.

  • Nearby Parking
  • Wheelchair Access
  • Toilets
  • Accessible Toilets

Birmingham City University Curzon Building,
Cardigan Street,
Birmingham, UK

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