The TypoCircle presents Typographic Truthiness
Words have power. But the way in which those words are presented has more power than you might expect. Can a choice of typeface turn fiction into fact, influence an emotion, or revive a brand?
The TypoCircle presents 'Typographic Truthiness', a workshop led by advertising creative director and designer, Louise Sloper, alongside Studio Sutherl&’s founder, Jim Sutherland. We will explore the psychological powers of typographic persuasion in advertising, with playful, hands-on exercises based around the eye-opening Errol Morris/New York Times typeface experiment. Can one particular typeface command more gravitas than another? Comic Sans vs Baskerville… bring it on!
Expect paper, scissors, glue and pens – with lots of example projects and case studies thrown in to get you inspired. All analogue, no computers. See you there.
Founder Studio Sutherl&
Studio Sutherl& was set up by Jim Sutherland in 2014 to be agile and playful – building teams from the best artists, architects, photographers, writers and strategists to suit each project. There is immense creative potential in collaboration. And great joy. He has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-rite shoes. He has designed over 50 stamps to date for Royal Mail including the Agatha Christie set in 2016. Awards include 93 projects in D&AD (including five yellow pencils. He has judged D&AD eight times (as Foreman of the Branding Jury in 2016), as well as the Design Week, Creative Review, Loeries (SA), Kinsale, Roses and ADNC awards.