New heritage: Bringing tradition forward for the brands of today

A lot of emphasis is put on having a ‘style’ when you’re first starting out. But Tobias Hall explains how embracing the changing faces of his practice, combined with his love of vintage lettering and illustration, have paradoxically helped him settle on a varied but cohesive visual language. He’ll chat through how he uses this to craft forward-facing logos, imagery and packaging for today’s heritage brands, including Cadbury’s, Greene King, Famous Grouse and Norwich City FC, showing some of his process along the way.