The concept behind variable font technology is that variable fonts can package and deliver all styles of a typeface family much more efficiently than static fonts, the obvious benefits being improved web performance and greater typographic flexibility. In this talk, we explore how this technology can create new opportunities for the written word within traditional media as well as new, immersive experiences, such as AR, VR, and mixed reality.
Questions I’m aiming to answer:
How can typography respond to constant, unpredictable change of perspective in media, such as AR, VR, and mixed realities, where the physical boundaries of the page and screen are completely removed?
Will these new technologies, and combination of technologies change the way we consume written content?
How can we improve our user’s experiences using variable font technology on screens?
Creative Director at Dalton Maag