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Everything old is new again

Sam Frith

Creative Director at Solus

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Solus have recently launched a range of clay quarry tiles manufactured by one of the last commercial tile factories in the UK, based in the heat of the Black Country. Ketley has a history that stretches back to the Industrial Revolution. Sam’s challenge has been to reimagine how these tiles can be presented and used to liberate them from the weight of their own history and people’s expectations. To that end he has created a multi-sensory exhibition, drawing upon the phenomenalism of Juhani Pallasma, at the Solus showroom in Clerkenwell. Sam will talk about how he and his team have gone about setting free this 217-year-old material.


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