No, your design doesn’t speak for itself

The most successful designers aren’t necessarily the best at design. They’re the best at explaining their design.

We’ll challenge the room to rethink their creative process. Framing writing as a design tool to sell your work, clarify your ideas, and get your teams and clients to buy in and back you – when wielded responsibly.

• We’ll explore ways to articulate what’s in your gut, and untangle what’s in your head so you can:
• Clearly define your routes and the concept behind them.
• Selling your design decisions with persuasive language.
• See how words can shape the way you approach visuals.
• Craft better briefs to form stronger creative partnerships.
• Promote your work post-project – and win more…

Our talk speaks to ‘change’ by reshaping how designers view and use language. Most creatives are trained to think visually – we want them to see themselves as communicators. Writers in their own way, with the right words to sharpen their thinking, strengthen their relationships, and make more meaningful work.