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Pricing Design Work & Creativity

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Are you underpriced in the marketplace? Do you feel it’s unethical to charge in excess of what it costs to make something? Do you blame yourself when you submit a bid and the client chooses another option? Is there a difference between price and value? Who gets to determine what is fair? What is value based pricing and is it applicable to what you do?

  • How to define your value when pricing your work.
  • What is valuable? Time, energy, craftsmanship or results?
  • 3 types of pricing: input, ouput and outcomes
  • Price anchoring & bias
  • Price bracketing
  • Providing options and price decoys
  • Achieve the“doublethank you”
  • How to have the value conversation
  • How to define the“desiredfuture state”


graphic District Partner
graphic District Partner
graphic District Partner
graphic District Partner

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