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Workshop – Graphic

One Minute Briefs – One Rule. One Minute. Create an ad.

  • Louise Chorley

    Marks R5

  • Nick Entwistle

    Bank of Creativity

Date

Venue

BCU Curzon - The Hive

Duration

minutes

Founder of One Minute Briefs, Nick Entwistle, will tell his story on how One Minute Briefs began and has since grown to be a huge force in the creative industry by challenging the traditional agency model and harnessing the power of their ever-growing following with mass-reaching collective generated content for brands and causes. He will share his own personal experience of a life-changing moment and how it inspired him to direct a music video and social campaign, which resulted in the NHS beating Justin Bieber to Xmas Number 1 with the help of the OMBLES. 

Nick is joined by award-winning Creative Director and OMBLE, Louise Chorley. She will share her own experience with One Minute Briefs and how it has helped improve her creative thinking. As well as this, she will take us through a personal story that began with a One Minute Brief and resulted in a video for her goddaughter Isabella that went viral across the world and raised a huge amount of money and awareness in the process across national TV, social and press.
Nick will discuss how his music video and social media campaign helped the NHS to beat Justin Bieber to Christmas Number 1 and how he made a campaign for Neuroblastoma sufferer Isabella, go viral across the world.

The talk will then be followed by a series of ‘Live’ One Minute Briefs where the audience are challenged to create responses to briefs set by Nick and Lou in just 60 seconds.
Pen and paper will be supplied and the rest is up to you! 

There’s no pressure, just put down the first thing that comes into your head.

More often than not, you’ll surprise yourself at how good your idea is but because it’s one minute…it doesn’t matter if it’s good, bad or ugly!

Come and see for yourself how OMB can improve your creative thinking! 

And, who knows where that one minute idea could take you.

Hosts

Louise Chorley

Creative Director at Marks R5

More info

Louise

Chorley

Creative Director at Marks R5

I am Creative Director at Marks R5 a Birmingham-based agency specialising in design for FMCG brands.

I have been working in the creative industry for over 20 years and have varied agency experience working for clients such as Mondelez, PepsiCo, Unilever, Molston Coors, GSK, P&G, Arla Foods, Purina, Dr Oetker, Mars Foods, Nestle, Marstons and Vodafone.

I have been an active member of the One Minute Briefs community for over 5 years and the impact it has had on my creative output is huge. Professionally, OMB has helped me to work better, smarter and faster, increasing not only the quantity but also the quality of ideas that I generate. It has also unearthed an unexpected love of copywriting that has started to spill into my day job. On a personal level OMB has opened me up to a huge network of like-minded creatives, some of whom I am lucky enough to call my friends. My OMB work has won awards and featured in The Drum, but nothing has been more rewarding than my collab with OMB for my goddaughter Isabella, whose video went viral with over 30 million views on social media, coverage in the national press and on TV.

Nick Entwistle

Creative Director and Founder of the Bank of Creativity

More info

Nick

Entwhistle

Creative Director and Founder of the Bank of Creativity

I am the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their product or service.
One of our campaigns helped to encourage donations for Neuroblastoma sufferer Isabella and it went viral with 30 million views across social media and reached national press and TV news.
I also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1.

As well as this, I have 50,000+ followers on social media, including the community user-generated content platform One Minute Briefs which encourages instinctive creativity. I hosts annual events, host educational workshops and delivers talks at agencies, universities and within businesses such as the BBC and SKY. I recently released my second OMB book and I also have books published for Agency Quotes, which is a popular social feed where the creative industry around the world share all the #ThingsYouHearInAgencies.

In previous roles, I have worked on campaigns for the likes of Sofology, Missguided, Very, Betfred, NHS, Formula-E, Manchester United, Hartley’s, Aldi, CrossCountry Trains, Russell Hobbs, Jacamo, American Airlines, Go Outdoors, N-Power, Vimto, Evans Halshaw & webuyanycar.com.

I have won a variety of awards for my work including Grand Prix at the Roses, Creative Circle, Campaign Big, Great British Entrepreneur Awards and my campaigns have been featured in publications such as Buzzfeed, New York Times, Adweek and The Drum. I also received a special invite to Downing Street, won Theo Paphitis’ business award and was named as one of the people of the year in The Drum’s New Years Honours List, as well as recently been announced as an ambassador to the High Sheriff of Manchester.

You can find out more and see some of my work on bankofcreativity.co.uk or e-mail me at interest@bankofcreativity.co.uk

Sponsors

Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor

BCU Curzon - The Hive

The Hive space is a lecture room located inside BCU Curzon, please ask a volunteer or member of staff to guide you to the correct location.

The Curzon Building — a state-of-the-art addition to our City Centre Campus — is now open and is home to our Business, English, Law and Social Sciences students.

The 24,300m² Curzon Building, which is the second phase of our City Centre Campus expansion, provides a student support hub as well as a new library, teaching and IT space, plus other student-facing facilities.

The construction of The Curzon Building also saw the complete restoration of a Victorian pub, The Eagle and Ball, which offers a unique new home to the Students Union. The Eagle and Ball pub was built between 1840 and 1850 and was known as The Moby Dick when it closed in 2007.

Facilities
  • Nearby Parking
  • Wheelchair Access
  • Toilets
  • Accessible Toilets
Address

Birmingham City University Curzon Building,
Cardigan Street,
Birmingham, UK

Map / Website

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