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One Minute Briefs – One Rule. One Minute. Create an ad.

Louise Chorley

Creative Director at Marks R5

Nick Entwistle

Creative Director and Founder of the Bank of Creativity

BCU Curzon - The Hive
11am – 11:40am
workshop

Founder of One Minute Briefs, Nick Entwistle, will tell his story on how One Minute Briefs began and has since grown to be a huge force in the creative industry by challenging the traditional agency model and harnessing the power of their ever-growing following with mass-reaching collective generated content for brands and causes. He will share his own personal experience of a life-changing moment and how it inspired him to direct a music video and social campaign, which resulted in the NHS beating Justin Bieber to Xmas Number 1 with the help of the OMBLES. 

Nick is joined by award-winning Creative Director and OMBLE, Louise Chorley. She will share her own experience with One Minute Briefs and how it has helped improve her creative thinking. As well as this, she will take us through a personal story that began with a One Minute Brief and resulted in a video for her goddaughter Isabella that went viral across the world and raised a huge amount of money and awareness in the process across national TV, social and press.
Nick will discuss how his music video and social media campaign helped the NHS to beat Justin Bieber to Christmas Number 1 and how he made a campaign for Neuroblastoma sufferer Isabella, go viral across the world.

The talk will then be followed by a series of ‘Live’ One Minute Briefs where the audience are challenged to create responses to briefs set by Nick and Lou in just 60 seconds.
Pen and paper will be supplied and the rest is up to you! 

There’s no pressure, just put down the first thing that comes into your head.

More often than not, you’ll surprise yourself at how good your idea is but because it’s one minute…it doesn’t matter if it’s good, bad or ugly!

Come and see for yourself how OMB can improve your creative thinking! 

And, who knows where that one minute idea could take you.

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