The Shape-Shifting Generalist

From brand-led motion to storytelling animation, Myungeun Kim’s career has been defined by a constant state of evolution. As a multidisciplinary designer, she has navigated a landscape of shifting styles and evolving software, building a portfolio that spans from independent animation to global advertising.

Drawing on her journey from South Korea to Brighton, Myungeun explores the cycles of motion design—how tools, formats, and trends endlessly shift, and why the “generalist’s struggle” is actually a superpower. Sharing insights from her current role at Buff and her past experiences, she discusses how to embrace constant change without losing your creative foundation.  Discover why the most important tools aren’t the software we use, but the curiosity and intentionality we bring to every frame.