When you think of snooker, what comes to mind? Dimly lit halls? Cigarettes and alcohol? Perhaps the very idea makes you literally yawn?
And yet in 1985, 18.5 million people stayed up to watch the World Snooker Championship final, still the highest TV audience ever recorded after-midnight and for any BBC2 programme. So what changed?
In this talk, Monday Nights unpacks their rebranding work for the World Snooker Tour, revealing what it takes to wake up a “sleeping giant” of sport and how design can shift something from outdated to unmissable.
Venue
The Printmakers
digital District
82 Fazeley Street,
Digbeth,
Birmingham, UK
B5 5RD