Look of the Games
Camila Lima
Look of the Games Head of Design at CSM Live
Developing the Look of the Games means creating visual impact and messaging that triggers a huge emotional response, alongside creating a sense of time and place for all those who experience, either in person or through media. But there are practical considerations when dressing the Host City and Venues, including a deep understanding of the operational and logistic demands. So it’s the role of design to involve many stakeholders to achieve success, which is a special process when staging a major multi-sport event.
The creative outcome builds expectation, welcomes visitors, celebrates the athletes’ achievements and success provides a unique atmosphere to the event with a powerful commercial platform.
Speakers
Camila Lima
Look of the Games Head of Design at CSM Live
Branding Consultant for the International Olympic Committee, currently she is based in B’ham, leading the CSM Live design team for the Birmingham 2022 Commonwealth Games, responsible for the Look of the Games strategy and implementation.
With over 18 years of experience, her connection with sporting events started as a designer during the Rio 2007 Pan-American Games. From 2012 to 2016 she was part of the Brand Management team of the Rio 2016 Olympic and Paralympic Games, working on the Look of the Games project, and then, as a specialist in the Spectator Experience area.
In 2019 she was as the Design Team Lead for CSM Live for Lima 2019 Pan and Parapan American Games, in Peru; and in 2020, was part of the CSM team in the Lausanne 2020 Winter Youth Olympic Games.
Partners
product District Partner
product District Partner
product District Partner
