Developing the Look of the Games means creating visual impact and messaging that triggers a huge emotional response, alongside creating a sense of time and place for all those who experience, either in person or through media. But there are practical considerations when dressing the Host City and Venues, including a deep understanding of the operational and logistic demands. So it’s the role of design to involve many stakeholders to achieve success, which is a special process when staging a major multi-sport event.
The creative outcome builds expectation, welcomes visitors, celebrates the athletes’ achievements and success provides a unique atmosphere to the event with a powerful commercial platform.
Partners
product District Partner
product District Partner
