The engine sound of cars is going away, as we see the increase of electric cars on the road. The car companies are now designing the car sound because they are dangerously silent. The car sound should be smarter and effective so that pedestrians can be safer on the streets. We created a hypothesis around the potential of the car sound and tested it in our custom VR environment.
Design Lead at ustwo
Kota provides design leadership across projects and practice at ustwo’s London Studio. Before moving to London, he lived and worked in New York City where he gained a multitude of design experience. His work lies in the intersection of brand, product, and technology. He aims to bring useful and delightful experiences to all products that he touches.