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Talk – Digital

A Glance at the Future of External Vehicular Sound - Increasing Pedestrian Safety through Smart Tones

  • Kota Kobayashi




The Old Library



The engine sound of cars is going away, as we see the increase of electric cars on the road. The car companies are now designing the car sound because they are dangerously silent. The car sound should be smarter and effective so that pedestrians can be safer on the streets. We created a hypothesis around the potential of the car sound and tested it in our custom VR environment.


Kota Kobayashi

Design Lead at ustwo

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Design Lead at ustwo

Kota provides design leadership across projects and practice at ustwo’s London Studio. Before moving to London, he lived and worked in New York City where he gained a multitude of design experience. His work lies in the intersection of brand, product, and technology. He aims to bring useful and delightful experiences to all products that he touches.


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the old libary, custard factory birmingham

The Old Library

Located at The Custard Factory, in the heart of Digbeth, Birmingham’s Creative Quarter, The Old Library is a truly unique space. The original library first opened as one of Birmingham’s five free libraries in 1866, and it is now the only one still standing. The library’s doors closed to the public in 1940 and remained closed until 1990. Many of the Victorian period features have been recently restored, including vaulted ceilings and iconic arch windows – making the interior light and airy, and flooded with natural daylight.

The Old Library is easily reached by public transport, car, or about 10 minutes walk from Birmingham city centre.

  • Nearby Parking
  • Wheelchair Access
  • Access Seating Available
  • Toilets

The Old Library,
Gibb Street,
Birmingham, UK

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