
MTTR: Make noise. Not jeans.
Jim Sutherland
Founder Studio Sutherl&
Bob Shankly
Founder of MTTR
A talk by Bob Shankly & Jim Sutherland about their attempt to make the world’s most responsible jean.
‘If Dieter Rams started a denim brand, it would something like MTTR.’ Gary Hustwit.
Speakers

Jim Sutherland
Founder Studio Sutherl&
Jim Sutherland founded Studio Sutherl& based on creative collaborations. He is currently working (and playing) on a new sustainable jean project, a bike company, a bouncy chair company, a Human Atlas of LA, the identity for Woburn Abbey, and a book about small elephants. He is a Professor in Design at Norwich University of the Arts and Vice Chair of the Typographic Circle. He runs regular work(&play)shops. He has judged D&AD, Design Week, and Creative Review. He has won 97 D&AD pencils. He loves design.

