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Imagining it Better

Felix Ackermann

Lead Product Designer at MOO

Toby Hextall

Director of Product Design at MOO

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At MOO we always strive to imagine it better; in our products, our customer experience or how we work as a team. Often this means stepping back and honing in on the “truth” – the core values of what the business and its customers believe in. 

We would like to share key elements of our design DNA, and how they help guide everything that we do at MOO. Including a deep dive look at how this helped build our coveted Notebook range from scratch. 

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