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Workshop – Graphic

How to find your brand purpose

  • Naeem Alvi




BCU Curzon - The Hive



It's not enough to just have a great product anymore. People fall in love with brands because they believe in what they stand for. Whether you're a freelance creative, an entrepreneur or just someone with a passion to build something people love, it should always be driven by a purpose people really care about. But finding your purpose as a leader or a business isn't easy.

In this 1-hour sprint workshop, Naeem will take you through a series of proven exercises will help you find your purpose as a leader or as a business. All attendees will also get a copy of Notepad's brand playbook. A step-by-step guide to building a purpose-driven brand used by Notepad's team every day to build brands people love.


Naeem Alvi

Founder and MD, Notepad

More info



Founder and MD, Notepad

Naeem is a seasoned brand strategist and the founder of Notepad – A brand studio that defines, creates and builds brands for startups and new ventures.


Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor

BCU Curzon - The Hive

The Hive space is a lecture room located inside BCU Curzon, please ask a volunteer or member of staff to guide you to the correct location.

The Curzon Building — a state-of-the-art addition to our City Centre Campus — is now open and is home to our Business, English, Law and Social Sciences students.

The 24,300m² Curzon Building, which is the second phase of our City Centre Campus expansion, provides a student support hub as well as a new library, teaching and IT space, plus other student-facing facilities.

The construction of The Curzon Building also saw the complete restoration of a Victorian pub, The Eagle and Ball, which offers a unique new home to the Students Union. The Eagle and Ball pub was built between 1840 and 1850 and was known as The Moby Dick when it closed in 2007.

  • Nearby Parking
  • Wheelchair Access
  • Toilets
  • Accessible Toilets

Birmingham City University Curzon Building,
Cardigan Street,
Birmingham, UK

Map / Website

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