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Prepare to Fail

Felix Pfäffli

Founder of Studio Feixen

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How does the creative process actually look like? How do you plan the unplannable? Is it even possible? Using various projects, I will show how it has worked for me so far, why I do what I do, and why I never really know why I do it, except that this not-knowing is exactly what interests me. And, of course, why one often still should know exactly why one does what one does, because otherwise, you can quickly find yourself in unpleasant situations.

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