How does the creative process actually look like? How do you plan the unplannable? Is it even possible? Using various projects, I will show how it has worked for me so far, why I do what I do, and why I never really know why I do it, except that this not-knowing is exactly what interests me. And, of course, why one often still should know exactly why one does what one does, because otherwise, you can quickly find yourself in unpleasant situations.
Speakers
Felix Pfäffli
Founder of Studio Feixen
Felix Pfäffli is a graphic designer based in Lucerne, Switzerland. He founded Studio Feixen in 2009 and was inducted into the Alliance Graphique Internationale (AGI) in 2013 as its youngest-ever member. His work includes projects in various design areas. Whether it’s graphic design, interior design, fashion design, type design or animation, the only constant remains the in-depth examination of color, shape and typography.