Over the last 6 months two very different projects landed on our desks. We were tasked with enabling the richest of the rich to book the most indulgent hotel suites with a leading global hotel brand, then on the flip side asked to work with a local charity, designing a solution to provide ongoing support for the homeless and helping them get back into work and access to housing.
As a person, I don’t fit into either demographics so how did we begin to understand the needs for both of these audiences? I will be sharing insight into how the design process for both were similar, but how the research process was very different and how we had to adjust our levels of empathy to design the right experience. Expect a stripped back talk which shares failings, successes and personal learnings.
Experience Designer at 383
Luke works at 383 in Birmingham as an Experience Designer, helping lead the Human Centred Design process and working closely with a wide variety of clients to uncover product opportunities, using design to solve problems for real people. With over 10 years experience in managing and designing digital experiences, Luke is an expert in combining design thinking & product realisation, with a background in engineering to further help 383 and their clients deliver the right experiences.