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Talk – Digital

Designing for the polar extremes of wealth

  • Luke Matthews




The Old Library



Over the last 6 months two very different projects landed on our desks. We were tasked with enabling the richest of the rich to book the most indulgent hotel suites with a leading global hotel brand, then on the flip side asked to work with a local charity, designing a solution to provide ongoing support for the homeless and helping them get back into work and access to housing.

As a person, I don’t fit into either demographics so how did we begin to understand the needs for both of these audiences? I will be sharing insight into how the design process for both were similar, but how the research process was very different and how we had to adjust our levels of empathy to design the right experience. Expect a stripped back talk which shares failings, successes and personal learnings.


Luke Matthews

Experience Designer at 383

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Experience Designer at 383

Luke works at 383 in Birmingham as an Experience Designer, helping lead the Human Centred Design process and working closely with a wide variety of clients to uncover product opportunities, using design to solve problems for real people. With over 10 years experience in managing and designing digital experiences, Luke is an expert in combining design thinking & product realisation, with a background in engineering to further help 383 and their clients deliver the right experiences.


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the old libary, custard factory birmingham

The Old Library

Located at The Custard Factory, in the heart of Digbeth, Birmingham’s Creative Quarter, The Old Library is a truly unique space. The original library first opened as one of Birmingham’s five free libraries in 1866, and it is now the only one still standing. The library’s doors closed to the public in 1940 and remained closed until 1990. Many of the Victorian period features have been recently restored, including vaulted ceilings and iconic arch windows – making the interior light and airy, and flooded with natural daylight.

The Old Library is easily reached by public transport, car, or about 10 minutes walk from Birmingham city centre.

  • Nearby Parking
  • Wheelchair Access
  • Access Seating Available
  • Toilets

The Old Library,
Gibb Street,
Birmingham, UK

Map / Website

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