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Designing for the polar extremes of wealth

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Over the last 6 months two very different projects landed on our desks. We were tasked with enabling the richest of the rich to book the most indulgent hotel suites with a leading global hotel brand, then on the flip side asked to work with a local charity, designing a solution to provide ongoing support for the homeless and helping them get back into work and access to housing.

As a person, I don’t fit into either demographics so how did we begin to understand the needs for both of these audiences? I will be sharing insight into how the design process for both were similar, but how the research process was very different and how we had to adjust our levels of empathy to design the right experience. Expect a stripped back talk which shares failings, successes and personal learnings.


digital District Partner
digital District Partner
digital District Partner

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