Radical collaboration – a process for remarkable change
David Moloney
Design Director at Design Studio
Diane Dear
Senior Designer at DesignStudio
A two part talk from DesignStudio, first up, Diane Dear, Senior Designer at DS, walks us through the Borussia Dortmund rebrand. A behind the scenes look at how immersing into the BVB world allowed them to unlock the club promise ‘Echte Liebe, or ‘Real Love’ to create a game changing strategy and angle of attack.
Then, David Moloney, Design Director at DS, takes us on the Eurostar brand journey, unveiling the full creative process, from an asterix, to pencil prototypes, to the concepts from the cutting room floor. All leading up to how they created a motion led design system and gave Eurostar its iconic star back.
Speakers
David Moloney
Design Director at Design Studio
David is a Design Director with 15 years experience in helping brands thrive.
Recent project highlights include the Eurostar rebrand, developing a bold new brand idea and visual identity to take the business forward. David has created radical change for a wide range of clients including EA FC Pro, AirTM, Google DeepMind and FIFA Fan Festival.
Diane Dear
Senior Designer at DesignStudio
London-based and from Dublin, Diane is an award-winning senior designer working at DesignStudio. With a passion for typography and crafting the details, Diane loves bringing brand ideas to life in meaningful, bold and playful ways.At DesignStudio, she’s worked across European travel pioneer – Centre Parcs, iconic football club – BVB, tennis excellence – Grand Slam Tennis, and mission-driven fintech – AIRTM.
Partners
digital District Partner
digital District Partner
digital District Partner
