Take care of the details and the rest will fall into place
Dan Forster
Lettering Artist & Type Designer
Being a lettering artist was never Dan’s plan. That was something his Dad did. His teenage toe-dip into calligraphy was swiftly deemed both extremely boring and way too difficult. But after career-ing off for 15 years exploring most corners of graphic design, he finds himself today firmly fixated on drawing letters, for clients around the world. Dan’s talk is about this journey – the influences, struggles and discoveries that lead him to his obsession with letters, and the guiding principles, techniques and approach that have come to shape all aspects of his creative process.
Speakers
Dan Forster
Lettering Artist & Type Designer
Dan Forster is an award-winning independent lettering artist and type designer. He works with agencies, brands and direct clients from around the world on all manner of type-based projects from custom wordmarks, to highly flourished and decorative lettering, to illustrative and three dimensional type. He grew up surrounded by the typography and calligraphy works of his late father Tony Forster, which lead him to develop a deep fascination with letterforms from an early age. He spent the initial stages of his career working in graphic design – a background that today helps him understand the broader scope of his commercial lettering work. He believes strongly in the importance of personal work, experimentation and actively seeking inspiration from outside sources, such as travel, architecture, cultural references and more, to help bring fresh perspectives and greater expression to his type and lettering work.