Take care of the details and the rest will fall into place

Dan Forster is an award-winning independent lettering artist and type designer. He works with agencies, brands and direct clients from around the world on all manner of type-based projects from custom wordmarks, to highly flourished and decorative lettering, to illustrative and three dimensional type. He grew up surrounded by the typography and calligraphy works of his late father Tony Forster, which lead him to develop a deep fascination with letterforms from an early age. He spent the initial stages of his career working in graphic design – a background that today helps him understand the broader scope of his commercial lettering work. He believes strongly in the importance of personal work, experimentation and actively seeking inspiration from outside sources, such as travel, architecture, cultural references and more, to help bring fresh perspectives and greater expression to his type and lettering work.