Take care of the details and the rest will fall into place

Being a lettering artist was never Dan’s plan. That was something his Dad did. His teenage toe-dip into calligraphy was swiftly deemed both extremely boring and way too difficult. But after career-ing off for 15 years exploring most corners of graphic design, he finds himself today firmly fixated on drawing letters, for clients around the world. Dan’s talk is about this journey – the influences, struggles and discoveries that lead him to his obsession with letters, and the guiding principles, techniques and approach that have come to shape all aspects of his creative process.