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Talk – Digital

Wait, remind me who we're designing for?

  • Ally Standing

    Birmingham City University

  • Jane Anderson

    Birmingham City University

  • Adrian Franklin

    Aula

Date

Venue

The Old Library

Duration

minutes

Designing digital products without defining who you're designing for is like driving a car in the dark with your beams off. Not only is it crucial to understand your users, it's also essential to understand the variation of personas within your user group, how they interact and how a design choice will affect each one of them. Using real-world examples, Adrian Franklin, CPO and co-founder of the education startup Aula, will share his experience of using personas to drive strategic design choices when designing for teaching and learning.

Speakers

Ally Standing

Lecturer in Contextual Studies at Birmingham City University

More info

Ally

Standing

Lecturer in Contextual Studies at Birmingham City University

Ally Standing is a Lecturer in Contextual Studies at Birmingham City University. She is a Birmingham-based visual artist and writer, with a psychogeographic, interdisciplinary practice, exploring ideas surrounding the built environment. Post-war architecture, postmodern space, and public art are some of her main areas of interest.

(Ally Standing photo Image credit: Olivier Metzger / Air France Magazine.)

Jane Anderson

Lecturer in Graphic Communication at Birmingham City University

More info

Jane

Anderson

Lecturer in Graphic Communication at Birmingham City University

Jane is a lecturer in Graphic Communication at Birmingham City University’s School of Visual Communication. She is also a freelance designer with over 17 years industry experience in brand and visual identity, illustration, packaging, design for print and photography. She is interested in blogging pedagogy to facilitate learning and recently wrote her HFEA PGCert on this subject.

Adrian Franklin

CPO & Co-founder of Aula

More info

Adrian

Franklin

CPO & Co-founder of Aula

Adrian is CPO and co-founder of the education startup Aula. With degrees in product design and management, Adrian first worked in luxury re-brandings and fragrance products before founding and designing his own technical sportswear clothing line. Adrian co-founded Aula in 2014 because he believes it is time to push the ed-tech industry into making student-centred, beautiful products designed for an engaging educational experience.

Sponsors

Digbeth
Digital District Sponsor
SuperHi
Digital District Sponsor
Digital District Sponsor
Digital District Sponsor
the old libary, custard factory birmingham

The Old Library

Located at The Custard Factory, in the heart of Digbeth, Birmingham’s Creative Quarter, The Old Library is a truly unique space. The original library first opened as one of Birmingham’s five free libraries in 1866, and it is now the only one still standing. The library’s doors closed to the public in 1940 and remained closed until 1990. Many of the Victorian period features have been recently restored, including vaulted ceilings and iconic arch windows – making the interior light and airy, and flooded with natural daylight.

The Old Library is easily reached by public transport, car, or about 10 minutes walk from Birmingham city centre.

Facilities
  • Nearby Parking
  • Wheelchair Access
  • Access Seating Available
  • Toilets
Address

The Old Library,
Zellig,
Gibb Street,
Birmingham, UK

Map / Website

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