Wait, remind me who we’re designing for?
Designing digital products without defining who you're designing for is like driving a car in the dark with your beams off. Not only is it crucial to understand your users, it's also essential to understand the variation of personas within your user group, how they interact and how a design choice will affect each one of them. Using real-world examples, Adrian Franklin, CPO and co-founder of the education startup Aula, will share his experience of using personas to drive strategic design choices when designing for teaching and learning.
Lecturer in Contextual Studies at Birmingham City University
Ally Standing is a Lecturer in Contextual Studies at Birmingham City University. She is a Birmingham-based visual artist and writer, with a psychogeographic, interdisciplinary practice, exploring ideas surrounding the built environment. Post-war architecture, postmodern space, and public art are some of her main areas of interest.
(Ally Standing photo Image credit: Olivier Metzger / Air France Magazine.)
Lecturer in Graphic Communication at Birmingham City University
Jane Anderson is a multidisciplinary creative practitioner with over 20 years of experience. She currently works across visual identity, print, packaging, and illustration. After graduating with a BA in Fine Art in 1998, she went on to develop her visual arts, graphic design, and illustration practice, and after a successful few years developing her style, Jane was featured in notable publications such as Design Week, The Guardian, Wallpaper, Sky Arts, Amelia’s Magazine, Computer Arts and Frieze. She also exhibited at the V&A in London as part of Channel 4’s Four Talent Showcase.
CPO & Co-founder of Aula
Adrian is CPO and co-founder of the education startup Aula. With degrees in product design and management, Adrian first worked in luxury re-brandings and fragrance products before founding and designing his own technical sportswear clothing line. Adrian co-founded Aula in 2014 because he believes it is time to push the ed-tech industry into making student-centred, beautiful products designed for an engaging educational experience.