For decades, the creative industry has long celebrated bad culture—long hours, chaotic workflows and egotistical colleagues—all in the name of “great work”. In fact, toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry—and more choice for young talent—than ever before, this unsustainable way of working is no longer acceptable. Mixing anecdotes with practical tips, LA designer and Edenspiekermann CCO, Paul Woods gives an fun insight on how to create a happier, more productive teams and—importantly—better work.
Chief Creative Officer at Edenspiekermann
Paul Woods is a Los Angeles designer, writer and illustrator. He leads Edenspiekermann‘s American creative and technology teams as CCO, building products, brands, and service design work for clients in industries as diverse as editorial, sustainability, and transportation.
Over the course of his career, Paul has been at the helm of industry-leading projects for companies like Google, Red Bull and Morgan Stanley. An advocate for creating useful things that people actually need as opposed to filling the world with more garbage they don’t, Paul places a hyper-focus on the user in his work. He has been recognized by Awwwards, the ISTD, and other leading design institutions.
In his spare time, Paul is an illustrator and co-founder of the satirical industry website Adloids. His debut book, “How To Do Great Work Without Being An Asshole” this year, published by Laurence King.
He lives in Pasadena with his wife and a very stubborn basset hound.