For decades, the creative industry has long celebrated bad culture—long hours, chaotic workflows and egotistical colleagues—all in the name of “great work”. In fact, toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry—and more choice for young talent—than ever before, this unsustainable way of working is no longer acceptable. Mixing anecdotes with practical tips, LA designer and Edenspiekermann CCO, Paul Woods gives an fun insight on how to create a happier, more productive teams and—importantly—better work.
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