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Talk – Digital

Assholes, Egomania & Great Work

  • Paul Woods




The Old Library



For decades, the creative industry has long celebrated bad culture—long hours, chaotic workflows and egotistical colleagues—all in the name of “great work”. In fact, toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry—and more choice for young talent—than ever before, this unsustainable way of working is no longer acceptable. Mixing anecdotes with practical tips, LA designer and Edenspiekermann CCO, Paul Woods gives an fun insight on how to create a happier, more productive teams and—importantly—better work.


Paul Woods

Chief Creative Officer at Edenspiekermann

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Chief Creative Officer at Edenspiekermann

Paul Woods is a Los Angeles designer, writer and illustrator. He leads Edenspiekermann‘s American creative and technology teams as CCO, building products, brands, and service design work for clients in industries as diverse as editorial, sustainability, and transportation.

Over the course of his career, Paul has been at the helm of industry-leading projects for companies like Google, Red Bull and Morgan Stanley. An advocate for creating useful things that people actually need as opposed to filling the world with more garbage they don’t, Paul places a hyper-focus on the user in his work. He has been recognized by Awwwards, the ISTD, and other leading design institutions.

In his spare time, Paul is an illustrator and co-founder of the satirical industry website Adloids. His debut book, “How To Do Great Work Without Being An Asshole” this year, published by Laurence King.

He lives in Pasadena with his wife and a very stubborn basset hound.


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the old libary, custard factory birmingham

The Old Library

Located at The Custard Factory, in the heart of Digbeth, Birmingham’s Creative Quarter, The Old Library is a truly unique space. The original library first opened as one of Birmingham’s five free libraries in 1866, and it is now the only one still standing. The library’s doors closed to the public in 1940 and remained closed until 1990. Many of the Victorian period features have been recently restored, including vaulted ceilings and iconic arch windows – making the interior light and airy, and flooded with natural daylight.

The Old Library is easily reached by public transport, car, or about 10 minutes walk from Birmingham city centre.

  • Nearby Parking
  • Wheelchair Access
  • Access Seating Available
  • Toilets

The Old Library,
Gibb Street,
Birmingham, UK

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