Sonal is an Effie award-winning strategist from India and has spent a majority of her career with global creative agency – DDB. Two years ago she packed her many bags and moved from Mumbai to Billund with her family, to become part of a global mission to inspire the world to play. As Mktg Director, Global Brand Development at The LEGO Group she has a front row seat to the wildly creative world of kids and spends a disproportionate amount of her time thinking about the future of play, culture and role of brands in shaping a world that helps kids thrive.