Sarah Seaton is an ethical brand and content strategist. During her 10 years of working across agencies and client side, Sarah has helped define and transform a plethora of brands by leading them into persona led, disruptive strategies. Originally training as a journalist, Sarah not only loves to help her clients find their tone of voice, she also loves to write for cause and passion led magazines.

A number of years ago Sarah’s personal mission to create a more sustainable lifestyle transcended into her work, and she now runs Ethical Brand Labs. Defining ‘ethical brands’ as those with a positive agenda towards the environment, wellness and social impact – Sarah aims to inspire and nurture green eyed change makers, and conscious thinkers to create a brighter future!

What Sarah likes: Planning to take over the world, figuring out what ‘sustainable living’ even means, and cinnamon buns.