Paul Woods is a Los Angeles designer, writer and illustrator. He leads Edenspiekermann‘s American creative and technology teams as CCO, building products, brands, and service design work for clients in industries as diverse as editorial, sustainability, and transportation.

Over the course of his career, Paul has been at the helm of industry-leading projects for companies like Google, Red Bull and Morgan Stanley. An advocate for creating useful things that people actually need as opposed to filling the world with more garbage they don’t, Paul places a hyper-focus on the user in his work. He has been recognized by Awwwards, the ISTD, and other leading design institutions.

In his spare time, Paul is an illustrator and co-founder of the satirical industry website Adloids. His debut book, “How To Do Great Work Without Being An Asshole” this year, published by Laurence King.

He lives in Pasadena with his wife and a very stubborn basset hound.