
Lou Sloper
Chairwoman of TypoCricle
An awarded creative leader, Louise founded Here.We.Go. Studio to challenge existing creative agency models. Their work aims to design change in local communities as well as tackling global issues, existing to make a positive impact on equality, the environment, and society as a whole. Craft-orientated, strategic, change-making storytelling.
Listed in Campaign’s ’40 over 40′, Louise is ex-Head of Art & Design at BMB, Sky Creative and The&Partnership, and ex-Creative Design Director at BETC, growing the start-up agency, winning the global Bacardi and Diet Coke accounts, and creating the ‘Campaign Hall of Fame’ Cockburn’s work. She’s worked at BBH, innocent, the Natural History Museum, M&C Saatchi and JWT. Key moments include the worldwide refresh of the Bacardi brand, a Cannes Lions winning campaign for CALM with Love Island’s Chris Hughes, and Gold for Charity Art Direction at Creative Circle for their work on The Listening Planet.