Katie Cadwell spent over a decade working with the world’s best agencies (think How&How, Koto, DesignStudio and DixonBaxi) and nicest clients, before setting up her own branding studio, Lucky Dip, on the core belief that you can make great work and have a good time doing it.

She’s picked up experience in every industry, across more disciplines than you can shake a stick at – with a particular fondness for copy & motion. Collecting a shelf of trophies from D&AD, Transform Awards, Design Week… and featured in publications & podcasts galore.

A vocal advocate for the creative industry, she founded The NDA Podcast to shed light on some of the biggest secrets in our studios. Through conversations with creative leaders & legends, Katie interrogates the industry’s flaws – hoping to make it a healthier, happier, more accessible place to work.