Johanna is a thoughtful and inquisitive Associate Creative Director, who has spent 16 years in the industry, exploring the area where brands and digital experiences meet. Joining Studio Output in 2012 she led the team that reinvented J.K. Rowling’s Pottermore from top to bottom, developing a completely new look & feel for the digital product. She made the BBC Three brand fit for the digital and social channels it inhabits, helped the internal design and UX teams at Auto Trader to shift perception of their brand and recently refreshed The Dungeons brand – the original immersive attraction for unshockable teens.