Jim Sutherland founded Studio Sutherl& based on creative collaborations. He is currently working (and playing) on a new sustainable jean project, a bike company, a bouncy chair company, a Human Atlas of LA, the identity for Woburn Abbey, and a book about small elephants. He is a Professor in Design at Norwich University of the Arts and Vice Chair of the Typographic Circle. He runs regular work(&play)shops. He has judged D&AD, Design Week, and Creative Review. He has won 97 D&AD pencils. He loves design.