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Jacob Dutton

Managing Director McCann iO

Jacob leads innovation inside the world’s most effective agency network, McCann Worldgroup. He is also a writer and speaker on experience design, product development and business transformation. With over ten years worth of experience in helping global organisations such as Hilton, General Motors and the BBC to innovate, Jacob believes that fundamental changes in customers, competitors and technology are a massive opportunity for (rather than just a threat to) big companies.

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