Gemma Germains is Senior Content Strategist at Dare, probably the nicest digital agency she’s ever worked for.

With almost 15 years experience, Gemma can confidently call herself a creative industry veteran, with the battle scars to prove it.

Once, she cut a house in half for the Arctic Monkeys. Another time, she overspent a theatre’s marketing budget budget by £10k in a single season.

Gemma was co-founder of Well Made Studio and spent 6 years fighting to highlight the stupidity of unpaid internships, free pitches and the scarcity of female leaders.

For the past few years, she’s found her groove in content strategy and her home at Dare.

She’s still pretty vocal about the important issues, but still finds time to work at the bleeding edge of UX and usable content.