At Friday Estelle defines and maintains a high standard of strategic output for our clients. Her role is to continuously champion the interest of the end customer, especially on ambitious, long-term projects.

With 15 years experience working in start-ups, consultancies and research, Estelle easily distils complexity into clear, directive thinking paired with deep understanding and forward looking insights. Her track record includes work across sectors for brands like Nuffield Health, HSBC, The British Red Cross and the Cooperative Group.

Estelle works collaboratively within multidisciplinary teams as well as with senior stakeholders to design new customer experiences, develop strategic visions and advise organisations on how to make things happen.