A Birmingham native, Daniel heads up the 15-strong Public Sector and 3rd sector team at cxpartners in Bristol that delivers design projects for national, local government and charity needs.

His expertise is in how Service Design, as an experience-oriented lens on innovation, is becoming a major influence in organisational development, where touchpoints are ubiquitous, and where power has shifted to the side of the user.

He values prototyping, pace, and learning by doing and failing at all scales – from prototyping a feature to prototyping an entire organisation, through entrepreneurial and creative MVP thinking.