Imagine the work of a young designer for whom concept and humor are more important than the glossy aesthetics of mainstream periodicals and design annuals and for whom the message trumps the media and you begin to get an idea of the refreshingly smart and thought-provoking work of Daniel Eatock. Rejecting the widely held opinion that work made without a client is “art” and work for hire is “design” Eatock challenges both categories by purposely blurring the distinction. Whether he is solving client problems or those of his own choosing Eatock’s work responds to personal fascinations and the desire to invent discover and present.