Claire Blyth is the founder of the design-focused PR agency Red Setter, where she lends her expertise in the design industry to some of the world’s leading brand design teams on how to grow and shape their reputations. She is the host of the ‘My Life in Design’ podcast in partnership with the Design Business Association and a co-founder of the Creative Industry Alliance, which is campaigning to save art and design in state schools, underlining how its absence negativity affects the economy, diversity, and our cultural identity. Claire is also the co-founder of MEETING ROOM, Brighton’s regular design get-together. Through it all, she is a passionate and vocal advocate for the value that brand design brings to business and society.