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Chris Holden


Chris studied Design for Industry at Northumbria University. After he finished his course he went to London to work for a number of design and innovation consultants, using creative thinking to help businesses find new ways to connect with their customers. After a while he said “If I’m doing this for large multi-nationals and start ups then why can’t I do this for myself?” So he decided to set up his own design consultancy, with a focus on working with ambitious small businesses. He also set himself a challenging and interesting task. Find a tool he uses every day, break it down, reinterpret it and make a new one within 4 weeks. The first tool he chose to re-design was a pen and that’s were the story of AJOTO began.

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