Words build worlds. Peggy Afriyie presents how brands can leverage language beyond the page into visuals that stick in minds and imaginations long after comprehension. Copy can often be overlooked in the branding process. But shaping a brands visual identity cannot stand the test of time without shaping its verbal identity too. Join Peggy as she discusses how taking copy beyond words is the most important part of the creative process for a writer. And the use of letters, numbers, punctuation marks (anything on a keyboard, really) are tools to design and bring a brands voice to life.
Speakers
Peggy Afriyie
Senior Writer at Ragged Edge
Peggy Afriyie is a writer and storyteller designing with words. From a Taiwanese basketball team to a 100 year old brand for hair-removal cream – she’s yet to find an industry her words haven’t touched. She’s worked with some of the world’s best design agencies to show them the power of brand language.
Peggy crafts manifestos for breakfast and builds tone of voice for dinner. At lunch she just eats. Her work has won awards big and small but her true accolades lie in making writing as visible as possible wherever she goes.
Partners
graphic District Partner
graphic District Partner
graphic District Partner
