In today’s ever-evolving connected world, translating a brand’s story into compelling web, product, and social experiences requires a unique blend of creative vision, technical expertise, and interpersonal skills. Over the last sixteen years, Rachel has navigated the rise and dominance of an entire era of digital design, from the early days of iPhone apps and interactive print to the current age of collaborative tools and AI-assisted creation. Drawing on her extensive experience working with global brands such as DVF, Travel+Leisure, GQ, The New York Times, Meta, and Departures, Rachel will share inside stories about harnessing emerging technology to help brands navigate seismic cultural shifts.