We’re delighted to announce that FREITAG will be joining us for an inspiring talk and workshop in the Product District at this year’s festival, aswell as coming on board as a supporter of the festival.
In 1993, graphic designers Markus and Daniel FREITAG were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicoloured heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.
With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. Today the products are available in 24 FREITAG Stores as well as at over 400 resellers around the world. In the FREITAG Online Store there’s an extensive choice of over 4000 unique products.
We are very excited to welcome Oliver Brunschwiler, Leadlink at FREITAG, to speak at BDF2019 alongside their insightful DYI Keyholder workshop in the Product District hub at BCU STEAMhouse. This will be a unique opportunity to hear about the company’s innovative processes and ground-breaking philosophy.
Oliver comments on why he is looking forward to attending BDF 2019:
“What I find appealing from a distance, is that you want to be accessible and inexpensive. Many young talents cannot afford international design festivals, so I think it’s a great achievement that this festival exists. One of FREITAG’s missions is educational and focusses on circular thinking. I am thrilled to meet inquisitive young people from all over UK, conveying them secret recipes for sustainable, creative and entrepreneurial enlightenment.”