Typography for the people

Part typographic masterclass and part career retrospective, Elliot takes us on a lighthearted journey through nearly two decades of client projects and side projects, covering the highs and lows of life as a jobbing freelance designer, as a Creative Director in big tech, and as the owner of an independent publishing business — all tied together by a deep love for typography, more than a little music, and a desire to share the secrets he’s learned with others. Exploring how notions of success — or rather, creative fulfilment — can be found outside the usual financial metrics, Elliot outlines the path that led him to his recent collaboration with Google to create Google Fonts Knowledge: an ambitious typographic resource for all.