Jonas Zieher and Tony Brook, partners at SPIN, will give an insight into SPIN’s unique culture and explore how their experimental, self-initiated work feeds into their commercial practice – and vice versa. Sharing the stories behind some of SPIN’s recent work, they will detail the journey of a project, from first draft to final outcome.
Jonas Zieher & Tony Brook
Spin is the creative output of a London-based studio, which has been rotating between the poles of art and design since 1992. This revolution has so far been televised, animated, printed, photographed, pixelated and painted, but rather than offer singular or static solutions, their vision is for an ongoing dialogue between a conceptual practice and its many applications in the real world. In both the virtual and physical realms, Spin push and play with such boundaries when making work for the halls of commerce and retail, or for the walls of exhibitions. Always innovative and responsive, but constantly enquiring, Spin create organic visual languages, lending design impetus to their art projects, while removing the type from typography and giving it a new face.