Designing With Words

Words build worlds. Peggy Afriyie presents how brands can leverage language beyond the page into visuals that stick in minds and imaginations long after comprehension. Copy can often be overlooked in the branding process. But shaping a brands visual identity cannot stand the test of time without shaping its verbal identity too. Join Peggy as she discusses how taking copy beyond words is the most important part of the creative process for a writer. And the use of letters, numbers, punctuation marks (anything on a keyboard, really) are tools to design and bring a brands voice to life.