Colour of the Future

The future isn’t black and white, so help us to determine the Colour of the Future!

G . F Smith is excited to announce the launch of their latest research project – a global colour survey seeking to define the colour that represents our collective future.

Colour touches our lives in countless ways. It has long been known to influence our moods, our energy levels, and even our buying decisions. The colours we surround ourselves with send out messages about who we are – or who we want people to think we are. Whether we’re feeling blue or seeing red, our lives are shaped by colour.

But how do our thoughts, hopes and expectations about the future influence our views about colour? When we look to the future, do we see the world as bright and vibrant, or dull and drained? Does the future look different to different parts of the world? Or is it unique to the individual?

Over the next few months, G . F Smith invite you to participate to help them determine the answers to these bold questions. Head to colourofthefuture.com now to select your personal vision for the colour of the future from a near-limitless palette. This session will introduce the project, looking at the history and application of colour to challenge how you approach selecting your Colour of The Future.