HumAIn Design: Playing with the Enemy

In a world where AI is reshaping design, it’s easy to see it as a threat. But in this hands-on ‘play’ shop, we’re here to flip that thinking. AI isn’t the creative director. You are. And when you know how to direct AI, it becomes the ultimate assistant.

Join leading creative directors, designers and editors at McCann Birmingham to learn more about why AI is a tool to enhance, not replace, creativity.

Over the course of two hours, you’ll work in small groups and rotate through ‘play’ stations, each focused on a different AI tool. Each station has a coach to guide you and a mini-brief for you to experiment with.

Your challenge: Be the director. AI can generate, but your human intuition and creativity makes the work resonate.

What you’ll learn:

• Why human-first design still matters
• How to use AI to enhance, not replace, creativity
• Hands-on experience with AI platforms including.
• Understanding of writing prompts and getting the most from AI
• All tech needed will be provided during the workshop.