From Idea to Opportunity: Crafting Compelling Value Propositions
Anisha Lalli
Product Manager at EE
Tom MacFarlane
Service Designer at BT
Are you ready to turn your creative sparks into tangible success? Join us for an immersive journey where we illuminate the path from idea to impact.
In a world brimming with endless possibilities, it’s easy to feel overwhelmed by the daunting task of bringing your vision to life. That’s where our workshop comes in – we’re your guiding light, empowering you to transform abstract ideas into concrete realities using the transformative power of service design methodology. During this practical and interactive 2-hour session, we’ll show you how to deep dive into the heart of your ideas, unravelling the essence of what sets you apart.
Together, we’ll unveil the secret sauce of your value proposition, the magic that compels customers to choose your offering over the competition. We’ll equip you with a toolkit of practical strategies and insights, providing you with the confidence to navigate the journey from ideation to execution. Say goodbye to uncertainty and ambiguity – and hello to a clear path forward.
Hosts
Anisha Lalli
Product Manager at EE
Anisha Boparai (nee Lalli) is a strategic product manager with a background in product strategy and management across fintech, software development and more recently, telecoms. After earning her degree in Economics at London School of Economics, Anisha began her career in financial services, where the advent of Open Banking led her to develop a passion for innovation. From there she has continued to hone her product development skills, focusing on customer-centric design, and leveraging data to drive strategic decisions.
Currently, Anisha works in Product Strategy and Innovation at BT. Her role involves validating new opportunities across various areas within Consumer Digital, ensuring alignment with the company’s goals and customer needs. Leveraging her background in driving new innovations from inception to completion (or pivot), and with a passion for customer-centric design and innovation, Anisha has led numerous initiatives that help drive transformative change at pace and scale. In her spare time, Anisha enjoys travelling and exploring new cultures… or kicking back with a puzzle.
Tom MacFarlane
Service Designer at BT
Tom Macfarlane has been a Specialist Service Designer with the Consumer Digital Division at British Telecom for the past 18-months.
He is a seasoned Service Designer working in Innovation teams and has worked across many digital markets and organizations.
His service design journey since university has focused on the intersection between design innovation and delivering service excellence. His background covers digital & physical Service Design from Business Start-ups to building the architecture of entire corporations to maximize the impact of service design on the business and build products and services people truly need.
Tom has worked across different industries from Tech to Healthcare to Finance and FinTech. He believes that true innovation must encompass the whole business using his human-centred approach to development which places the end-users right at the heart of the company’s decision-making.
Partners
digital District Partner
digital District Partner
