Radical collaboration – a process for remarkable change

A two part talk from DesignStudio, first up, Diane Dear, Senior Designer at DS, walks us through the Borussia Dortmund rebrand. A behind the scenes look at how immersing into the BVB world allowed them to unlock the club promise ‘Echte Liebe, or ‘Real Love’ to create a game changing strategy and angle of attack.

Then, David Moloney, Design Director at DS, takes us on the Eurostar brand journey, unveiling the full creative process, from an asterix, to pencil prototypes, to the concepts from the cutting room floor. All leading up to how they created a motion led design system and gave Eurostar its iconic star back.